A clear idea. A reason to keep watching.
Made to Move is built for the vertical screen. Each reel centres on a focused idea, using movement, detail and a deliberate opening to make the subject clear from the first moments.
Start with the subject
An activity, a product in use or a single experience gives the piece a point of focus. The opening should make that focus easy to recognise, without relying on a long introduction.
Compose for a phone
Vertical framing brings the viewer closer to a person or a line of movement. Changes between wider context and tighter details keep the sequence readable and give each image a clear purpose within the edit.
Make the shoot go further
Several focused reels can be more useful than trying to fit every moment into one piece. The content plan can separate the material into different themes, keeping a consistent look while giving each post something specific to say.
- Vertical edits for Instagram Reels and other social placements.
- Alternative openings and shorter versions for different messages.
- Cover frames and selected stills to connect the series.